Defense of heritage: When mosaic tilework polarizes intellectuals

The formal notice sent by Morocco to the Adidas company has unleashed an exciting societal debate. Two approaches to the defense of heritage are beginning to emerge in the context of a global context where the protected origin of products is becoming an intangible issue and a strike force in terms of soft power. The first approach is said to be universal and does not want to confine culture within borders. The second approach, being more nationalistic in nature, wants the world to recognize Morocco’s paternity on zellige (mosaic tilework)...