Page 1 - Weekly highlights 6705

VEND. 16, SAM. 17 & DIM. 18 FÉVRIER 2024 - N°6705 NE PEUT ÊTRE VENDU SÉPARÉMENT DÉPÔT LÉGAL 100/1991 DIRECTEUR DE PUBLICATION KHALID BELYAZID
Weekly highlights by

Netflix, Amazon...
VAT on digital services

is coming Investment/VAT exemption

How the new

system works

Morocco/Mauritania

The frustration

of fruit and vege-

table exporters

A tale of the

caftan

Editorial Undercover Meriem OUDGHIRI

M ANY people are familiar with the decade-old French TV show « Pa- There are other ways of measuring your company’s efficiency, such as mystery
tron incognito», the French version of the «Undercover Boss» US shopping or hidden audits... The fact remains that all these processes cannot
TV show... The concept is the following: a business owner disguises function without one fundamental element: Human Resources. What kind of
himself as an employee of his or her own company, and goes down into the field check-up of HR are we conducting, at a time when our country is considered a
to observe the work of his or her employees and thus discover what goes on pest when it comes to education and training?
behind the scenes. The idea is also to identify organizational weaknesses, so that Bigwigs talk about skills, talents, soft and hard skills... in short, everything that
problems can be brought to light more quickly and action taken more rapidly. might fit on a resume, but doesn’t necessarily stay the course.
In other words, the best way to find out what’s going on at grassroots level is to In the tourism and hotel industries, to take just one example, graduates leave the
get your hands dirty. For some experts, these stagings give a skewed view of classroom with a very low level of practical experience, which is crippling and
the world of work and of the employer/employee relationship. But it would be unrecognized by professionals (see www.leconomiste.com).
a good idea for our Moroccan bosses to go there, too. A sort of «Live My Life» The CESE (Economic, Social and Environmental Council) even recommended
(Put Yourself in My Shoes) for a while, to check out strategies and observe wor- that the sector’s employment map be updated, in order to provide a clearer pic-
king conditions. Of course, it all depends on the size of the company, and all of ture. In fact, such map is vital for all activities in the economy.
this remains «reality TV». Because markets have been changing dramatically for some time now.o