Page 1 - Weekly highlights

VEND. 13, SAM.14 ET DIM. 15 JANVIER 2023 - N°6431 NE PEUT ÊTRE VENDU SÉPARÉMENT DÉPÔT LÉGAL 100/1991 DIRECTEUR DE PUBLICATION KHALID BELYAZID
Weekly highlights by

version 2015

Système de Management de la Qualité
certifié ISO 9001 version 2008 par
BUREAU VERITAS MAROC
Tourism/roadmap

No more time to waste

n Acceleration levers for 2023

n Probing professionals

n Aerial, entertainment, customer

experience... the essentials

Archeology: Discoveries in the

Implementation of Payment terms: Oriental region of Morocco
the Compulsory The bill finally demystify the Sahara
Medical Insurance: passed
A call to latecomers Public procurements:

No more paper filing!

Editorial Obstacles Mohamed Ali MRABI

A FTER a long wait during the health crisis, the new tourism road- to the departure of tourists. However, beyond the hype, some aspects
map offers new prospects. Reaching 17 million tourists in 2026 “is are likely to drag down the new levers of acceleration of the touristic
doable”, according to members of the industry, especially with a machine. In addition to the need to strengthen the air connections and the
huge image capital that is still under-exploited. The challenge now is to entertainment offer, demanded by professionals, it is just as important
retain newcomers, by capitalizing on the prescription capacity of “world to look into the problems of tourist transport, the bad behavior of some
icons” who have chosen Morocco to spend their holidays. Political per- taxi drivers, bazaars owners, restaurant owners, merchants, and other
sonalities, world stars of showbiz or the sports world, or stars of the Tech professions. The authorities are also expected to improve the quality of
industry… but pay attention to details! In terms of tourism, the reputa- training and to strengthen the supply of touristic human resources, after
tion of a destination is decisive in establishing a sustainable momentum, the hemorrhage suffered in the Covid-19 context. It is urgent to tackle
and with the incredible power of social media, a simple incident can these obstacles which prevent Morocco as a destination from sustainably
undermine the efforts of several years. Today, in the world’s largest capturing more tourists. One has to act quickly, because there is no more
tourist destinations, strategies are focused on “customer experience”. time to waste. o
In this approach, all details are important, from reception at the airport