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VEND. 14, SAM. 15 ET DIM. 16 AVRIL 2023 - N°6496 NE PEUT ÊTRE VENDU SÉPARÉMENT DÉPÔT LÉGAL 100/1991 DIRECTEUR DE PUBLICATION KHALID BELYAZID
Weekly highlights by
version 2015
Système de Management de la Qualité
certifié ISO 9001 version 2008 par
BUREAU VERITAS MAROC
Red meats:All about
imported cattle
Fruits and vegetables
Marketing channels
under the magnifying
glass
Withholding tax
The taxman does not
give up
Receptive tourism: Prices
are skyrocketing
Budget: Surprise Surplus
Consumer rights gain
ground
EDITORIAL Master craftsman Amin RBOUB
W HAT could be more beautiful than to share a memory, seize a was a healthy dose of marketing to wrap the product up. Today, the
moment, treat yourself to a rare object, remember an experience situation has completely changed. Craftsmanship is considered a strate-
or a sensation!... Tourism allows this feeling. It allows it even gic sector, in the same way as tourism, industry, and agriculture. Fortu-
more through its corollary, namely craftsmanship. Relegated to the nately, this paradigm shift is transformed into performance indicators,
background for several decades, the craft sector remained for a long time with record export figures. International demand is rising crescendo,
reduced to an activity of a social nature, nothing more! However, this is and promotion is in full swing at fairs and shows, especially as there is
one of the living expressions of Morocco’s historical and cultural heri- a worldwide trend and an unprecedented enthusiasm for authenticity,
tage. It is art, taste and imagination taking a physical shape. In Morocco, handmade products, and the imperfections of craftsmen’s aesthetics …
there are more than 70 professions in the various sectors of craftsman- In addition, the Qatar World Cup effect and the unprecedented feats of
ship with 2.4 million workers, mâalems, and master craftsmen who are Moroccan football have aroused an international outpouring of sympa-
part of a Berber, Judaic, Andalusian, Arab, European, and Mediterranean thy for the Moroccan experience.
cultural mix... This heritage ranges from carpets to pottery through the Let’s bet that these good vibes will last and be passed on to future gene-
embroidery of caftans, zellige, jewelry, and leather goods... An ancestral rations of memory makers. “Memory is the invisible presence” , French
art passed down from father to son for several centuries. So all it took writer Victor Hugo liked to say.❏