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VEND. 14, SAM. 15 ET DIM. 16 AVRIL 2023 - N°6496  NE PEUT ÊTRE VENDU SÉPARÉMENT  DÉPÔT LÉGAL 100/1991  DIRECTEUR DE PUBLICATION KHALID BELYAZID
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                                                                                                                                                version 2015

                                                                                                                                            Système de Management de la Qualité

                                                                                                                                             certifié ISO 9001 version 2008 par
                                                                                                                                             BUREAU VERITAS MAROC



           Red meats:All about






                         imported cattle





                                                                                                                       Fruits and vegetables
                                                                                                                       Marketing channels

                                                                                                                       under the magnifying
                                                                                                                       glass


                                                                                                                       Withholding tax
                                                                                                                       The taxman does not
                                                                                                                       give up



                                                                                                                       Receptive tourism: Prices

                                                                                                                       are skyrocketing




                                                                                                                      Budget: Surprise Surplus



















                                                                                                                       Consumer rights gain
                                                                                                                       ground



           EDITORIAL                                          Master craftsman                                                               Amin RBOUB



          W        HAT could be more beautiful than to share a memory, seize a  was a healthy dose of marketing to wrap the product up. Today, the
                   moment, treat yourself to a rare object, remember an experience  situation has completely changed. Craftsmanship is considered a strate-
                   or a sensation!... Tourism allows this feeling. It allows it even  gic sector, in the same way as tourism, industry, and agriculture. Fortu-
          more through its corollary, namely craftsmanship. Relegated to the  nately, this paradigm shift is transformed into performance indicators,
          background for several decades, the craft sector remained for a long time  with record export figures. International demand is rising crescendo,
          reduced to an activity of a social nature, nothing more! However, this is  and promotion is in full swing at fairs and shows, especially as there is
          one of the living expressions of Morocco’s historical and cultural heri- a worldwide trend and an unprecedented enthusiasm for authenticity,
          tage. It is art, taste and imagination taking a physical shape. In Morocco,  handmade products, and the imperfections of craftsmen’s aesthetics …
          there are more than 70 professions in the various sectors of craftsman- In addition, the Qatar World Cup effect and the unprecedented feats of
          ship with 2.4 million workers, mâalems, and master craftsmen who are  Moroccan football have aroused an international outpouring of sympa-
          part of a Berber, Judaic, Andalusian, Arab, European, and Mediterranean  thy for the Moroccan experience.
          cultural mix... This heritage ranges from carpets to pottery through the  Let’s bet that these good vibes will last and be passed on to future gene-
          embroidery of caftans, zellige, jewelry, and leather goods... An ancestral  rations of memory makers. “Memory is the invisible presence” , French
          art passed down from father to son for several centuries. So all it took  writer Victor Hugo liked to say.❏
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